Susan Hufnagel

• Audit Preparation and Management
• Business Process Improvement
• Forecasting and Budgeting
• Financial Analysis and Reporting
• System Implementation
• ASC 606, 842, and 805
• M&A Integration Support
• SOX Compliance and Internal Controls
• Team Leadership

Consultant Since 2022

Consulting Services for a Parking Technology Platform $50 Million in Annual Revenue

• Resolve connection and sync issues between NetSuite and Avalara
• Setup monthly sales tax reconciliation process
• Identify ~ 166K in sales tax credits and file re-stated returns for each of the impacted states

Consulting Services for an Energy Solutions Consultants with $500 Million in Annual Revenue 

• Manage M&A integration of a Canadian Residential Energy Company
• Provide forecasted benefits and costs associated with the acquisition

Consulting Services for a Technology and Marketing Services Provider with $25M in Annual Revenue

• Complete purchase price accounting and update intercompany entries associated with two acquisitions
• Led review and application of ASC 842 for the Company and its subsidiaries
• Complete technical accounting memo for ASC 842
• Provide audit support for impairment testing
• Reconcile and update debt and debt issuance schedules
• Provide engagement management support to internal BPC team as well as the client

Consulting Services for a Provider of Power and Fuel Solutions with $7M in Annual Revenue  

• Complete purchase price accounting support for a 70M transaction
• Led review and application of ASC 842
• Complete technical accounting memo for ASC 842
• Complete financial note disclosures for the acquisition and ASC 842 adoption

Cambridge Spa Group, Austin, TX (2020-2022)

Multi Unit Franchisee of Massage Envy and European Wax Centers

VP Accounting and Finance

• Lead M&A integration process translating to 40% growth of the platform in 2021; in addition to supporting the due diligence process and oversee purchase price accounting
• Serve as the advisor to the CEO, CFO and executive team for strategic planning
• Oversee all aspects of accounting, planning, analysis and forecasting for the platform
• Lead external audit process
• Lead and manage the annual budgeting process
• Manage insurance coverage for the organization, including compliance

360Training.com, Austin, TX (2019 – 2020)

A provider of online training

Corporate Controller

• Designed and maintained system of accounting policies and procedures in accordance with U.S. GAAP
• Oversaw implementation of ASC 606 revenue recognition guidelines
• Oversaw operations of accounting department, including design and management of monthly business results reports as well as tracking and projecting spend
• Implemented Avalara sales tax automation software to ensure sales and use tax compliance
• Implemented accounting system (Intacct) and leveraged connector to Salesforce.com to create billing, commission and revenue sharing reports
• Collaborated and partnered with multiple stakeholders, including Customer Support/Operations, HR and Sales, regarding actual-versus-budget performance and explanation of variances
• Issued timely and complete consolidated financial statements for all entities (360, domestic and international), including intercompany accounting reconciliations and other related transactions
• Developed and mentored Accounting team members
• Led annual audit process for company’s consolidated holdings, resulting in unqualified audit opinions with no audit adjustments
• Ensured compliance with foreign statutory accounting and other regulatory requirements

9Gauge Partners, LLC, Austin, TX (2018 – 2019)

A business management consultancy

Engagement Manager

• Assessed domestic and multinational client processes for efficiency, compliance and adequate controls; proposed, documented and implemented process improvements
• Helped clients improve forecasts, reporting and new processes and procedures to scale with growth plans
• Worked with client staff and fellow consultants on various cross-departmental projects
• Coordinated external audit coordination; prepared schedules for tax accountants; performed due diligence
• Completed GAAP-compliant monthly reporting packages and executive communications regarding project updates
• Provided comprehensive monthly analyses of business results, finance and operating metrics, relative to prior accounting periods
• Implemented QuickBooks, NetSuite and Intacct for clients; managed chart of accounts and class structures

eBay, Austin, TX (2016 – 2018)

A $9.6B multinational e-commerce facilitator of consumer-to-consumer and business-to-consumer sales

Global Seller Risk Manager

• Developed and managed strategies associated with company’s global funds availability and hold programs
• Provided expertise and input to build-out seller risk technology policies and processes
• Implemented risk-based collateral strategies; reviewed policies and processes to protect buyers and company marketplace from seller performance or business failure defects and losses
• Liaised with Operations Management, Sales and Marketing globally
• Worked with Platform and Product teams to develop business requirements for marketplaces’ risk products and vendor projects
• Ensured related platforms, risk policies and processes complied with applicable rules and regulations
• Partnered with Loss Forecasting team and Finance to estimate and forecast recent and future losses

Hyundai Capital America, Irvine, CA (2012 – 2015)

A provider of financial products and services

Director Strategy & Planning

• Developed global strategies and delivered results in climate of rapid change based on company vision, goals and objectives
• Developed and directed execution of financial planning, budgeting and forecasting processes; monitored and communicated progress toward achievement of financial objectives; oversaw monthly profit and loss (P&L) reviews, cash forecasting and management; identified trends driving positive and negative variances to plan
• Developed and monitored re-marketing and lease-end servicing budgets and staffing requirements; ensured appropriate management of investments, headcount and expenses
• Upgraded systems, streamlined processes and introduced controls to manage reporting functions more efficiently and effectively
• Translated strategic planning objectives into workable financial assumptions and models to be layered into budget process
  • Partnered with company and functional management to develop financial KPIs to trakc operations efficiency
  • Served as business partner to function managers; assisted them in planning and forecasting to drive positive outcomes

Huddler.com, San Francisco, CA (2011 – 2012)

A digital media company and technology platform

Controller

• Managed all aspects of accounting and financial administration for rapid-growth company
• Supervised staff accountant and office manager; led processing of revenues and expenses
• Drove annual and quarterly budgeting, forecasting and performance-to-plan variance analysis; provided income statement, balance sheet and cash flow modeling in support of key business decisions
• Managed day-to-day accounting, set up insurance policies, managed banking relationships, vetted 401(k) provider and benefits administration specialist, administered stock option plan; managed trademark registration, sales tax and other filings/state registrations
• Established contract review process; set up contracts on online media side and ensured parity between contracts and billing
• Implemented FASB 08-1 and EITF 99-19 to allow for correct categorization and recognition of revenue as well as cost of revenue to bring company into compliance

QuinStreet, Inc., Foster City, CA (2010 – 2011)

A $400M publicly traded digital media marketing company

Business Unit Controller

• Entrusted with broad range of finance and accounting responsibilities, including ownership of business unit P&L; provided metrics and analysis to help improve operational and financial performance
• Developed and implemented short- and long-range financial plans to achieve organizational goals; performed profitability analysis and variance reporting; provided regular reports on results at management meetings
• Consolidated domestic and international performance as part of month-end close
• Partnered with corporate controller on due diligence; teamed with KPMG to write plan for external audits for board-level reporting; collaborated with internal and external auditors to ensure SOX compliance; worked with Legal to ensure adherence to 08-1 FASB revenue recognition guidelines

Monster Worldwide Inc., San Francisco, CA (2008 – 2010)

A $1B global online employment solutions company

Senior Financial Analyst

• Prepared financial forecast models; tracked performance-to-budget/forecast; created analytical weekly, monthly and quarterly revenue and expense reports to assist senior management
• Maintained responsibility for month-end accounting procedures, including finance for subsidiaries; oversaw expenses and allocations
• Assisted Sales, Product and Marketing teams by interpreting and conveying financial information to support strategic business planning

Sony Electronics Inc., San Diego, CA (2006 – 2008)

A $77B provider of audio-visual products and consumer electronics

Staff Financial Analyst (2008)

• Reported, analyzed functions to support Finance and Accounting team; liaised with senior management
• Managed and coordinated month-end close, including preparation and processing of journal entries and account reconciliations
• Prepared actual-versus-budget variance analyses as well as preparation of financial reports to satisfy division-level groups and/or corporate management

Credit Analyst (2006 – 2008)

• Managed monthly A/R portfolio of reseller, corporate end-user and distributor accounts
• Negotiated account security with new and existing accounts, analyzed financial statements to determine credit lines, investigated and analyzed credit risks and generated monthly reports detailing top credit risks

The Walt Disney Company, Glendale, CA (2002 – 2006)

A $55B multinational entertainment and media conglomerate

Senior Credit Analyst

• Monitored receipt of financial information for subsidiary company accounts
• Negotiated distributor and retail accounts to participate in subsidiary company settlements
• Identified and resolved operational and logistics issues for subsidiary company accounts
• Negotiated security on new and existing accounts
• Prepared month-end reports detailing account issues; proposed resolutions to senior management
• Underwrote and prepared quarterly credit recommendations regarding distributor and retail accounts
• Provided analysis and forecasts to subsidiary’s Sales team to achieve sales and performance goals
• Managed, motivated and counseled direct reports

St. Edward’s University , Austin, TX

• Master of Science in Accounting

Woodbury University , Burbank, CA

• Master of Business Administration in Finance

University of Southern California , Los Angeles, CA

• Bachelor of Science in Business Administration

• QuickBooks, NetSuite, Intacct, Ramp, Expensify, Concur, SAP, Oracle 11i, ADP, Paylocity, Namely, Hyperion, Essbase, Bill.com, JD Edwards, AIMS, AS400; SalesForce, Ad Suite/Solbright; MS Windows, MS Office
• Languages: Arabic, conversational Spanish