December 17, 2019

How CFOs Can Set the Stage for Success

By Manuel Azuara

A roadmap to help CFOs put the right talent, technology, and resources in place for the new year

With the holiday season and vacations behind us, your first urge may be to dive right into your first quarter projects with renewed energy. But the start of the year is a perfect opportunity to stop for a moment, look ahead to everything your company intends to do in the next 12 months and create a plan. By taking this time, CFOs can help make sure upcoming initiatives step off on the right foot with everything they need to succeed – and that they are in alignment with the organization’s long-term strategic goals.

Here are 5 key questions you should be asking yourself from a finance perspective.

  1. Do you have the right financial growth plan for the coming year?

    Most companies are already well down the path of financial planning for the upcoming year, but as the year kicks off, a reminder never hurts. An ideal budget forecast is built from the bottom up – not mandated by the CEO/CFO – with a strong go-to-market perspective that factors in all the elements necessary to bring new or expanded products and services to market.

    For example, have you properly factored in the costs of all of these activities? What headcount do you need to make it all happen, and have you aligned your hiring plan with your growth plan? Here in Austin, as in many other cities around the country, the hiring market is incredibly tight, making this step critical. If you’re looking for top talent to launch a new initiative, it will be important both to focus on a hiring plan early in the year and to have a realistic perspective on the level of effort it will take to find the right people. Let us know if we can help you with your professional search needs for key positions.

    A robust financial growth plan should be both strategic and operational: tied into the organization’s long-term goals, but granular enough to make sure everything makes sense and is achievable. Such breakdowns typically include not only yearly numbers, but monthly or quarterly milestones as well.

  2. Have you buttoned up your IT security?

    In many cases, the IT function reports to the CFO, and we are hearing from our conversations with boards that they are becoming more and more concerned about IT security issues. There are excellent reasons for these concerns: breaches such as ransomware and phishing attacks are no longer a matter of “if”, but “when.” Cyberattacks can bring operations to a halt, expose private customer data and create public relations nightmares. But if part of your plan the year is moving some or all of your critical data and applications to the cloud, don’t let concern about the risks halt your momentum. Instead, make it a priority to understand your data security exposure and do your due diligence when selecting a cloud service provider. And if you already have a significant presence in the cloud, make it a priority this year to review and update your risk management strategy so that you can move with confidence along your path to digital transformation.

  3. Have you identified changes or upgrades you need to make?

    Speaking of digital transformation, the beginning of the year is also an excellent time to take a strategic look at your company’s approach to digital technology. Do you need new systems in place to enhance your customer experience or meet changing expectations? What about your productivity and ability to compete? Are there any systems that are nearing end-of-life or creating integration issues? If the answer to any of these questions is yes, it may be time to thinking about upgrading your ERP system or CRM software.

    To the extent that any IT system changes are anticipated this year, you need a thorough plan for their implementation – and sufficient lead time for those efforts. Many organizations have made the mistake of thinking ERP or CRM upgrades can be tackled over a long weekend. However, the reality is that these projects can take three months or more to complete and can easily spin out of control, taking budgets with them. That’s why it is critical to make sure the process is carefully planned to minimize disruptions and anticipate the level of effort required. Our advice is to start planning now – and to make sure your upgrade budget is incorporated into your financial growth plan.

  4. Have you truly assessed the impact of Revenue Recognition & Lease Accounting?

    Revenue Recognition.

    Revenue recognition is here to stay. While the FASB deadline has come and gone, we still know there are plenty of companies that are grappling with revenue recognition and the impact it has on their business. We are seeing that companies have started too late on this massive undertaking because they do not understand the amount of time, planning and resources they need to address it. Nevertheless, the new standard has potential ramifications across all aspects of the organization, affecting the way you sell and deliver products, whether you need to make IT system changes in order to track necessary information for reporting, and whether you need to change sales compensation plans to reflect any changes to how products are being sold and revenue is being recognized. These changes require a massive level of effort, and many companies have been caught off-guard.

    Lease Accounting standard.

    The FASB’s deferral of the new lease accounting standard gives more time for private companies to adopt it, but all this “extra” time is actually very needed. The new standard is a major change in the way companies account for traditional leases on assets such as office space and equipment. These are a few areas that have surprised many companies as they’ve begun to adopt the new lease accounting standard:

    • Impact on their debt covenants from capitalizing leases
    • Substantiating the incremental borrowing rate (IBR) used as the discount rate for their leases
    • Understanding and identifying their entire lease population

    Related blog: Lease Accounting: What You Need to Know Now

    It’s time for a long hard look at your progress with adopting the new revenue recognition and lease accounting standards and implementing them into your ERP solution. It might also be time to call for help. The sooner you begin to address these new rules, the better off your business will be.

  5. Do you have a plan in place to retain high-quality talent?

    Here’s something we have seen demonstrated time and time again: It is far easier to keep really good people than to lose them and be forced to hire more good people. One reason is the tight labor market. In the major marketplaces, employment is touching on all-time highs, particularly for the highly skilled employees that readers of this article will be looking to hire.

    Another reason is that replacing good people is expensive. The SHRM Foundation suggests that when you factor in severance, productivity and recruitment costs, the true cost of replacing an employee can be as much as two times their annual salary.

    If your top talent is starting to eye the door, the reasons could range from salary issues to company culture to lack of challenges and opportunities for development. The new year is a reminder to take a hard look at everything you need in order to retain your best people. Have you reviewed compensation and benefit plans? What about career development and advancement plans? Take the opportunity to look beyond financial incentives and into the company culture as well. Do you have an environment that encourages innovation, leadership, and teamwork? Do your people feel that they make a difference in the success of your company? Your compensation package may be part of what attracts great employees, but creating a culture in which people are valued and engaged will keep them excited about coming to work and helping your company achieve its business objectives.

Bringing It All Together

From forecasting to systems to maintaining talent and anticipating major changes like revenue recognition and lease accounting, the overarching concept here is appropriate planning. It’s far too easy for busy executives to get caught up in the day-to-day and forget to look beyond next week to the needs of the coming year – and to the future. Taking the time you need now to create a strategic growth plan that factors in operational improvements, regulatory changes, security, technology, and people will give your organization a strong foundation for creating agile, sustainable growth in the new year.

How We Can Help

At Bridgepoint, nothing is more satisfying to us than helping our clients solve their biggest business challenges. We understand the complexities you’re facing and offer deep expertise in financial operations, technology, and risk & compliance to support your business and ensure its success through every stage of growth. Explore our full suite of services and let’s work together.

Related Insights
How CFOs Can Amplify their Brand
Read More
4 Smart Ways CFOs & Finance Execs Can Tackle Year-End
Read More
Tougher Than Ever: Austin HR Leaders on Thriving in a Tight Hiring Market
Read More

About Manuel Azuara

As a Managing Principal for Bridgepoint Consulting, Manuel leads the firm’s growth strategy and geographic expansion initiatives. His background includes more than 20 years of experience in business process re-engineering and corporate governance across a range of public and private sector clients. Manuel has helped multiple companies in times of crisis, including mergers and acquisitions, fraud investigations, exit strategies, and cash optimization.

He earned an Accounting degree from the University of Texas at Austin and proudly serves on the board of Make a Wish Central and South Texas.

mazuara@bridgepointconsulting.com Recent Blog Posts LinkedIn Full Bio