Daniel Gonzalez

• Financial Reporting
• Forecasting and Budgeting
• P&L, BS and Cash Management
• Strategic Planning
• Financial Planning and Analysis

Consultant Since 2022

Consulting services for a $100m construction steel manufacturer

• Partnered with CEO and CFO to develop a dynamic multi-entity financial forecasting model (full P&L, BS, and CF stmts) to serve as a cash and performance management monitoring tool.
• Leveraged historical data and key performance indicators (KPIs) to develop driver-based revenue and costs assumptions.
• Enhanced visibility into financial forecasting model resulting into cash infusion from existing partner equity group and increased credit facility (LOC) with existing lender.

 
Consulting services for a start-up +20M toy wholesaler

• Providing fractional CFO services by supporting CEO and COO with multi-year financial modeling, due diligence, sales forecasting, financial reporting and overseeing accounting function. Revenues projected to exceed +$75m in year 3 (2022) since inception of company.
• Business on track to raise minority stake investment from prominent Houston based private equity firm.

 
Consulting services for a start-up SAAS business (4m in Annual Recurring Revenue)

• Supported Head of Finance by creating a dynamic 5-year financial forecasting model (full P&L, BS, and CF stmts) to project cash burn rate and monitor recurring revenue metrics.
• Business currently undergoing Series B fundraising efforts.

 
Consulting service for a +75m cannabis hardware and consumable wholesaler

• Partnered with CEO and CFO to create a long-range strategic plan encompassing organic focus growth + restructuring efforts + inorganic growth to build a scalable business model and increase enterprise value (EV) multiple.
• Worked in tandem with CFO to develop various scenarios presented to CEO and members of the board.

Skinfix Inc., Austin, TX (2020 – 2021)

• VP of Finance
• Partnered with investment bank and senior management to raise capital through Series B fundraising efforts, including seven IOIs (indications of interest) and three LOIs (letters of intent) with highest valuation exceeding 5x revenue multiple
• Implemented NetSuite ERP; collaborated with NetSuite IT consultants on various aspects of system’s configuration
• Implemented financial reporting standards, including creation of dynamic P&L, balance sheet and cash flow forecasting model
• Supported founder/CEO with debt capital fundraising efforts; resulted in $2M bridge loan
• Managed working capital and cash requirements, ensuring responsible allocation of capital
• Developed financial procedures including preparation of monthly B/S account reconciliations, month-end checklist, and segregation of duties guidelines.
• Managed relationship with CPA firm (KPMG) for annual audit and tax engagements
• Oversaw daily workflow of accounting team, including hiring and mentoring team members

Jouer Cosmetics, Los Angeles, CA (2019 – 2020)

• Head of Finance and Operations
• Led and developed accounting/finance, operations and IT functions
• Supported executive management with negotiating international sales agreements
• Lowered cash conversion cycle time by 25 days by extending vendor payment terms and selling discontinued inventory through outlet channel online retailers
• Owned FP&A activities, including creation of annual budgets, monthly forecasts process and implementation of quarterly financial reviews across all departments
• Implemented phase-driven go/no-go decision point “stage-gate” process to review new products at various stages of development and ensure product launch KPIs were met

Reformation, Vernon, CA (2018 – 2019)

• Director of Finance
• Ran financial planning activities, including analyzing company’s historical data to identify trends to project forward-looking financials
• Participated in due diligence efforts, including quality of earnings assessment and five-year financial model (in partnership with Goldman Sachs)

Murad (Unilever Prestige) , El Segundo, CA (2016 – 2018)

• Director of Financial Planning and Analytics
• Directed team of four responsible for all business planning, forecasting and analytics across multi-channel organization, including preparation of comprehensive monthly business review packages, executive summaries and KPI dashboards/metrics
• Implemented Oracle Planning & Budgeting Cloud Service, resulting in 8% reduction to overall consulting spend
• Drove accountability and informed decision making through ROI assessments
• Partnered with marketing and direct-to-consumer teams; created processes that drove gross margin improvements for quarterly product launches and ensured effectiveness of promotional activities
• Increased sales productivity across professional sales channel by restructuring sales force; led to savings of 10% on overall payroll costs
• Streamlined month-end close process moving from a 21-day close cycle to a 3-day close cycle.

Reduced telecommunications costs by 20% by replacing broadband service card subscriptions with business mobile phone hotspot/tethering capabilities

Oakley, Inc., Foothill Ranch, CA (2006 – 2016)

• Global Retail Manager, BI and Reporting (2015 – 2016)
• Oversaw creation and management of data warehouse for retail store operations
• Enhanced and supported retail business worldwide through continued delivery of data, metrics, key performance indicators and dashboards, driving performance and effective decision making
• Managed two people, including performance and development, training on complex databases as well as resource allocations for ongoing project/support work

• EMEA FP&A Manager (Zurich, Switzerland) (2013 – 2015)
• Led all FP&A activities related to complex financial modeling, budgeting and forecasting for region
• Improved free-cash-flow by actively managing inventory, renegotiating vendor payment terms, following up with customers and enforcing credit limits to optimize collections cycle
• Achieved 200+ basis points of selling expense leverage across two years through analytical sales rep and account productivity assessments and reorganizing territories, making sales force more efficient
• Developed data-driven sales forecasting model supported by KPIs (e.g., average daily order rates, backorder assumptions, order fulfillment rates)

• FP&A Manager of Wholesale & Manufacturing Operations (2012 – 2013)
• Supported and managed wholesale segment comprising North and South America, Asia-Pacific, Europe and Military business units, including manufacturing and R&D departments
• Directed team of three analysts; ensured appropriate support and coverage across various regional business units and corporate departments
• Worked with supply chain management to ensure apparel buy plans and eyewear build plans aligned with sales targets
• Led architecture and design decisions for Hyperion Planning system enhancements

• Senior Financial Analyst (2011 – 2012)
• Managed budgeting and forecasting process across wholesale and retail business segments (revenues of $1B+), including assisting executive management with monthly board presentations
• Collaborated with strategic planning group to develop company’s three-year operating plan
• Performed complex analyses, variable budgeting, trend analyses and modeling to identify areas of opportunity and drive effective business decisions
• Provided executive team with sales and gross margin reports across product category and channel, including SKU-level analysis, to evaluate success of new release styles

• Financial Reporting Analyst (2008 – 2011)
• Prepared and analyzed consolidated gross margin of wholesale and retail operating segments by comparing current year, month and quarter against forecast and prior year
• Presented product line profitability reports to management with emphasis on units, revenue, standard margin, standard cost, pricing, discounts and channel mix
• Developed and prepared pro-forma P&Ls and sales charts for monthly management business reviews

• Internal Auditor (2006 – 2008)
• Maintained documentation across all relevant business processes as required per Sarbanes-Oxley
• Designed and tested internal controls across domestic and foreign subsidiaries; worked closely with process owners to remediate control deficiencies
• Prepared “audit findings” reports for management, ensuring full awareness of control deficiencies

University of California, Santa Barbara, Santa Barbara, CA

• Bachelor of Arts in Business Economics (Accounting emphasis)

• Microsoft Office 365 (Word, PowerPoint, Excel, Outlook, OneDrive)
• Advanced experience: SAP ERP, Business Warehouse (BW), Hyperion Financial Management (HFM), Oracle SmartView, Oracle Hyperion Planning, Essbase
• Familiarity with QuickBooks, Oracle BI, Oracle On-Prem ERP, NetSuite, Tableau