Daniel Gonzalez

• Financial Reporting
• Forecasting and Budgeting
• P&L, BS and Cash Management
• Strategic Planning
• Financial Planning and Analysis

Consultant Since 2022

Summary of recent projects and assignments:

• Consulting services for a $100m construction steel manufacturer
  • Partnered with CEO and CFO to develop a dynamic multi-entity financial forecasting model (full P&L, BS, and CF stmts) to serve as a cash and performance management monitoring tool.
  • Leveraged historical data and key performance indicators (KPIs) to develop driver-based revenue and costs assumptions.
  • Enhanced visibility into financial forecasting model resulting into cash infusion from existing partner equity group and increased credit facility (LOC) with existing lender.

• Consulting services for a start-up +20M toy wholesaler
  • Providing fractional CFO services by supporting CEO and COO with multi-year financial modeling, due diligence, sales forecasting, financial reporting and overseeing accounting function. Revenues projected to exceed +$75m in year 3 (2022) since inception of company.
  • Business on track to raise minority stake investment from prominent Houston based private equity firm.

• Consulting services for a start-up SAAS business (4m in Annual Recurring Revenue)
  • Supported Head of Finance by creating a dynamic 5-year financial forecasting model (full P&L, BS, and CF stmts) to project cash burn rate and monitor recurring revenue metrics.
  • Business currently undergoing Series B fundraising efforts.

• Consulting service for a +75m cannabis hardware and consumable wholesaler
  • Partnered with CEO and CFO to create a long-range strategic plan encompassing organic focus growth + restructuring efforts + inorganic growth to build a scalable business model and increase enterprise value (EV) multiple.
  • Worked in tandem with CFO to develop various scenarios presented to CEO and members of the board.

• Consulting service for a $250m privately held oil and gas company in Texas
  • Implemented a comprehensive, best-in-class, driver-based financial model that satisfied internal and external stakeholder audiences.
  • In collaboration with the CEO and CFO, created a comprehensive financial model spanning 10 years to support successful Series B fundraising efforts.

• Consulting service for a publicly traded pre-revenue biopharmaceutical company
  • Coordinated with the Senior Finance of Finance and Investor Relations to create a flexible and sustainable quarterly forecasting process.
  • Assist in the company’s annual budgeting process with senior management and department heads.
  • Provided quarterly variance analysis commentary to Finance and Accounting Leadership and for external (10Q) audiences.

• Consulting service for a pre-IPO video surveillance products & security company
  • Collaborated with CFO and President to develop a comprehensive 5-year financial model from scratch, incorporating various financial and operational metrics to effectively manage the business.
  • Developed cash burn rates to ensure efficient use of resources by incorporating specific and tailored working capital measures to build out balance sheet and cash flow forecast.
  • Advised the company on a comprehensive headcount management platform designed to help businesses streamline and optimize their workforce planning processes. Conducted thorough evaluations of three software vendors for management.

• Consulting service for a +1billion revenue publicly traded restaurant company
  • Providing senior FP&A services and support to Finance Department encompassing team oversight and nurturing development, as well as leading annual budgeting and quarterly reforecasting process.
  • Conitnuously providing recommendations for improvement, including rebuilding financial reporting packages and completely revamping the forecast model, starting from the ground up.

Skinfix Inc., Austin, TX (2020 – 2021)

• VP of Finance
  • Partnered with investment bank and senior management to raise capital through Series B fundraising efforts, including seven IOIs (indications of interest) and three LOIs (letters of intent) with highest valuation exceeding 5x revenue multiple
  • Implemented NetSuite ERP; collaborated with NetSuite IT consultants on various aspects of system’s configuration
  • Implemented financial reporting standards, including creation of dynamic P&L, balance sheet and cash flow forecasting model
  • Supported founder/CEO with debt capital fundraising efforts; resulted in $2M bridge loan
  • Managed working capital and cash requirements, ensuring responsible allocation of capital
  • Developed financial procedures including preparation of monthly B/S account reconciliations, month-end checklist, and segregation of duties guidelines.
  • Managed relationship with CPA firm (KPMG) for annual audit and tax engagements
  • Oversaw daily workflow of accounting team, including hiring and mentoring team members

Jouer Cosmetics, Los Angeles, CA (2019 – 2020)

• Head of Finance and Operations
  • Led and developed accounting/finance, operations and IT functions
  • Supported executive management with negotiating international sales agreements
  • Lowered cash conversion cycle time by 25 days by extending vendor payment terms and selling discontinued inventory through outlet channel online retailers
  • Owned FP&A activities, including creation of annual budgets, monthly forecasts process and implementation of quarterly financial reviews across all departments
  • Implemented phase-driven go/no-go decision point “stage-gate” process to review new products at various stages of development and ensure product launch KPIs were met

Reformation, Vernon, CA (2018 – 2019)

• Director of Finance
  • Ran financial planning activities, including analyzing company’s historical data to identify trends to project forward-looking financials
  • Participated in due diligence efforts, including quality of earnings assessment and five-year financial model (in partnership with Goldman Sachs)

Murad (Unilever Prestige) , El Segundo, CA (2016 – 2018)

• Director of Financial Planning and Analytics
  • Directed team of four responsible for all business planning, forecasting and analytics across multi-channel organization, including preparation of comprehensive monthly business review packages, executive summaries and KPI dashboards/metrics
    • Implemented Oracle Planning & Budgeting Cloud Service, resulting in 8% reduction to overall consulting spend
    • Drove accountability and informed decision making through ROI assessments
    • Partnered with marketing and direct-to-consumer teams; created processes that drove gross margin improvements for quarterly product launches and ensured effectiveness of promotional activities
    • Increased sales productivity across professional sales channel by restructuring sales force; led to savings of 10% on overall payroll costs
    • Streamlined month-end close process moving from a 21-day close cycle to a 3-day close cycle.
    • Reduced telecommunications costs by 20% by replacing broadband service card subscriptions with business mobile phone hotspot/tethering capabilities

Oakley, Inc., Foothill Ranch, CA (2006 – 2016)

• Global Retail Manager, BI and Reporting (2015 – 2016)
  • Oversaw creation and management of data warehouse for retail store operations
  • Enhanced and supported retail business worldwide through continued delivery of data, metrics, key performance indicators and dashboards, driving performance and effective decision making
  • Managed two people, including performance and development, training on complex databases as well as resource allocations for ongoing project/support work
• EMEA FP&A Manager (Zurich, Switzerland) (2013 – 2015)
  • Led all FP&A activities related to complex financial modeling, budgeting and forecasting for region
  • Improved free-cash-flow by actively managing inventory, renegotiating vendor payment terms, following up with customers and enforcing credit limits to optimize collections cycle
  • Achieved 200+ basis points of selling expense leverage across two years through analytical sales rep and account productivity assessments and reorganizing territories, making sales force more efficient
  • Developed data-driven sales forecasting model supported by KPIs (e.g., average daily order rates, backorder assumptions, order fulfillment rates)
• FP&A Manager of Wholesale & Manufacturing Operations (2012 – 2013)
  • Supported and managed wholesale segment comprising North and South America, Asia-Pacific, Europe and Military business units, including manufacturing and R&D departments
  • Directed team of three analysts; ensured appropriate support and coverage across various regional business units and corporate departments
  • Worked with supply chain management to ensure apparel buy plans and eyewear build plans aligned with sales targets
  • Led architecture and design decisions for Hyperion Planning system enhancements
• Senior Financial Analyst (2011 – 2012)
  • Managed budgeting and forecasting process across wholesale and retail business segments (revenues of $1B+), including assisting executive management with monthly board presentations
  • Collaborated with strategic planning group to develop company’s three-year operating plan
  • Performed complex analyses, variable budgeting, trend analyses and modeling to identify areas of opportunity and drive effective business decisions
  • Provided executive team with sales and gross margin reports across product category and channel, including SKU-level analysis, to evaluate success of new release styles
• Financial Reporting Analyst (2008 – 2011)
  • Prepared and analyzed consolidated gross margin of wholesale and retail operating segments by comparing current year, month and quarter against forecast and prior year
  • Presented product line profitability reports to management with emphasis on units, revenue, standard margin, standard cost, pricing, discounts and channel mix
  • Developed and prepared pro-forma P&Ls and sales charts for monthly management business reviews
• Internal Auditor (2006 – 2008)
  • Maintained documentation across all relevant business processes as required per Sarbanes-Oxley
  • Designed and tested internal controls across domestic and foreign subsidiaries; worked closely with process owners to remediate control deficiencies
  • Prepared “audit findings” reports for management, ensuring full awareness of control deficiencies

University of California, Santa Barbara, Santa Barbara, CA

• Bachelor of Arts in Business Economics (Accounting emphasis)

• Microsoft Office 365 (Word, PowerPoint, Excel, Outlook, OneDrive)
• Advanced experience: SAP ERP, Business Warehouse (BW), Hyperion Financial Management (HFM), Oracle SmartView, Oracle Hyperion Planning, Essbase
• Familiarity with QuickBooks, Oracle BI, Oracle On-Prem ERP, NetSuite, Tableau