David Conrad, MBA

• Transition, Growth & Right-Sizing Support
• M&A/Transaction Support
• Financial Model Development
• Financial Planning and Analysis

Consultant Since 2013

Project / Interim Finance Manager, $180M Private-Equity Owned Company, SaaS Software

• Delivered an integrated budget, including full financial statements, for a newly combined global leader in restaurant and hospitality management software in 14 days.
• Coordinated the efforts of a distributed, lean team of FP&A professionals while using financial and operational data based on different companies, ERP systems and currencies.
• Worked closely with the new CFO to deliver critical analysis on the combined company’s expenditures, cash flow and funding needs to its PE owner and lender of a $200M term loan.
• Played a key role in delivering the final budget that won both the BOD’s and lender’s approval.
• Supported the rapid delivery of a full P&L and CF forecast in response to COVID-19.

 
Consulting services for a start-up +20M toy wholesaler

• Providing fractional CFO services by supporting CEO and COO with multi-year financial modeling, due diligence, sales forecasting, financial reporting and overseeing accounting function. Revenues projected to exceed +$75m in year 3 (2022) since inception of company.
• Business on track to raise minority stake investment from prominent Houston based private equity firm.

 
Interim Sr. Director of Finance, $485M Private-Equity Owned Company, Energy Services

• Managed a national finance organization of 35 employees responsible for FP&A, invoicing, treasury, cash flow/debt management, pricing support and gross margin accounting processes.
• Led the transition of invoicing processes from Excel-based to Workday-based invoicing and ensured the client met critical treasury commitments during the integration of a $35M business unit from a carve-out.
• Successfully managed cash flow through a seasonal low period including payments on $265M in long-term debt. Also significantly improved the company’s weekly cash flow reports and implemented new A/R reporting processes.
• Coordinated the successful delivery of the client’s FY18 revenue forecast.
• Negotiated an expanded Adaptive Insights licensing agreement and started the design phase of the Adaptive implementation project.
• Proposed a more effective organizational structure for the national Financial Operations group and won internal support from key stakeholders.
• Oversaw key contributions made by the Financial Operations group during the sale of the company to a new PE owner. li>

 
M&A Transaction Support, $6M Private Business Process Software Company

• Supported the acquisition of a high-growth software company by working closely with the PE acquirer to project the company’s MRR, net income and cash flow under a variety of deal structures and evaluating projections against key bank covenants.

 
FP&A Support, $700M Wholly-Owned Subsidiary of Expedia, Online Vacation Rentals

• Responsible for the consolidated reporting of the client’s global revenue performance including E-Commerce (Transactional) and Subscription-based revenue sources.
• Streamlined a highly sophisticated forecasting model of the client’s global E-Commerce (Transactional) revenue and developed new key trend charts.
• Developed a powerful, alternative framework to analyze global revenue performance that unified the client’s two major revenue sources.
• Prepared the weekly and quarterly forecast for the client’s major source of revenue (subscriptions) in response to changes to its subscription pricing model.
• Further streamlined the Global Advertising’s revenue forecast model.
• Significantly improved the revenue forecast model for the Global Advertising business unit, which prevented $500K+ in revenue write-offs and improved invoicing accuracy and cash collections.
• Trained and mentored an analyst to back-file the position.

 
FP&A Support, $80M Private Business Services & Technology Company

• Developed a flexible pricing framework that allowed the client to maintain margin under a range of data breach response conditions both in the U.S. and in Europe.
• Successfully managed the implementation of the company’s Adaptive Insights planning instance on-time and on-budget.
• Rapidly developed a H2 budget that clearly communicated the impacts of a large departmental reorganization and provided helpful cost metrics for the first time.

 
FP&A Support, $200M Private Medical Device Manufacturer

• Revamped the revenue reporting model for the U.S. urology sales group resulting in significant time/labor savings and transitioned the model to an existing business analyst. The model was driven by data feeds from Epicor ERP and legacy health care billing systems.
• Redesigned the sales commission plan for the U.S. urology sales group resulting in improved scalability and transparency. The redesigned plan won strong support from the President and from leadership in Human Resources.
• Provided due-diligence support during the sale of the client to a private equity firm.

 
Sales Commission Process Support, $500M Private Freight Brokerage Company

• Increased the accuracy of sales commission payments saving the client over $200K/year resulting from an initial audit and ongoing process improvement efforts for a large sales organization of 325+ sales professionals.
• Developed the client’s first internal control policy for managing the sales commission program.
• Gathered business requirements from key stakeholders and provided summary recommendations for improving the client’s sales commission systems and program.

$100K Private Consulting Company, Austin, TX (2012 – 2013)

• Managing Member/Founder
• Engaged by an oil and gas E&P company to confirm the accuracy of a sophisticated DCF model used to value a large-scale development project in the Middle East.
• Engaged by an early-stage bio-pharmaceutical company to build a model to project the development costs for its lead product candidate under different FDA-regulatory scenarios.

$75-100M Public Marketing Services Company Rainmaker Systems (formally NASDAQ: RMKR), Austin, TX (2011 – 2012)

• Client Services & Site Operations Manager
• Managed the launch of a national SMB sales program for a major U.S. telecommunications provider.
• Increased sales conversion by over 300% during the program’s first few months through various operational and CRM improvements.
• Oversaw the day-to-day operations of a distributed workforce consisting of 50-70 sales professionals based in the U.S. and Canada.
• Launched a six-month performance improvement initiative resulting in measurable improvement in KPIs for several sales programs.
• Oversaw the rollout of a global quality assurance (QA) program across U.S. and UK based facilities.

$75-100M Public Marketing Services Company
Rainmaker Systems (formally NASDAQ: RMKR), Austin, TX (2010 – 2011)

• FP&A Manager
• Provided financial leadership during the launch of largest global sales program in two years; program outperformed its operating margin target by 10% and its CAPEX target by 15%.
• Coordinated corporate-wide profitability improvement plan that reduced cost of sales and operating expenses by combined $800K per quarter (~20% of total cost).
• Mentored FP&A, HR and accounting staff in reporting and analysis techniques; resulted in savings of 30 man-hours per month across multiple departments.
• Performed key decision support role in implementing wind-down plan for Canadian facility that saved company over $75K in employee severance expenses.
• Led weekly revenue forecast calls and weekly staffing planning sessions across multiple departments.

$75-100M Public Marketing Services Company
Rainmaker Systems (formally NASDAQ: RMKR), Austin, TX (2006 – 2010)

• FP&A Senior Analyst
• Spearheaded the financial evaluation of all new service contracts (ranging $500K – $35M in total value); developed supporting pro forma income and cash flow models; provided strategic pricing guidance resulting in the retention of major client relationships worth $50M+ annually.
• Worked with executive management to financially integrate two major call center operations composing ~50% of total company revenue; contributions included deploying new compensation plans and dashboards that led to 10% gain in combined operating margin.
• Audited monthly revenue and cost journal entries; delivered PBCs including goodwill impairment analysis, income statement variance analysis and sales bookings to revenue reconciliations.
• Developed custom business intelligence (BI) tool that reduced amount of time to produce fully-loaded P&L reports for all sales programs from two days to three hours.

Pre-Funding Private Drug Delivery Technology Company Oxford PolyMed Corporation , Oxford, MS (2005 – 2006)

• CEO
• Initiated licensing negotiations with global and niche bio-pharmaceutical companies; proposed joint ventures to potential strategic partners; recruited experienced management.
• Created impactful and engaging business plan documents and marketing collateral; promoted the company at various conferences and economic development events; attracted interest from venture capital firms and high net worth families.

$1M Private Engineering/O&G Services Firm
Teclution International, Dubai, United Arab Emirates (2004 – 2005)

• Business Development Consultant
• Conducted business development activities for an engineering company offering industrial automation solutions to oil & gas clients in the Middle East.
• Created winning response to RFP; resulted in securing a $100K order for a custom SCADA solution.
• Created professional instruction manuals and high-impact marketing collateral for an innovative fire alarm system product line; resulted in a $200K expansion order.

$1B Public Business Services Company Accenture, San Ramon, CA (1999 – 2002)

• Consultant
• Designed and implemented customer care and billing systems for telecommunications industry based on COBOL/mainframe and bestin-class CRM and middleware technologies.

University of Texas at Austin, Austin, TX

• Master of Business Administration
• Bachelor of Science in Mechanical Engineering

• Microsoft Office Suite expert
• Adaptive Insights Planning, Office Connect, Tableau
• Oracle Financial, Accounting GL Modules v9