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Enviromedia honored for radio, TV ads

A pair of ads from Austin-based EnviroMedia Social Marketing are getting national attention after being honored by the Public Relations Society of America.

Two of the marketing firm’s public service announcements — one for radio, one for TV — were recognized earlier this month at a ceremony in New York.

An ad for the Texas Department of State Health Services’ “Yes You Can” smoking cessation campaign won a Bronze Anvil Award in the radio public service announcement category. Listen to it here.

And a Don’t Mess with Texas spot starring George Strait nabbed a Bronze Anvil Award of Commendation in the TV public service announcement competition. Watch it here.

“The Bronze Anvil Award continues to celebrate where the real action is in the public relations industry and where real practitioner expertise, creativity and communication effectiveness shine the brightest,” said Tanya Morah, the 2011 Bronze Anvil chair and an associate professor of communications at Wilberforce University.

EnviroMedia focuses exclusively on environmental and public health issues. It is based in Austin, and also has an office in Portland, Ore.