As the Vice President of Marketing & Communications, Jaimie Sheridan brings over ten years of experience in creating an agile, data-driven, seamless integration approach for customer acquisition. With a deep understanding of sales funnel development and demand generation programs, Jaimie’s focus for the team is driving thought leadership content that provides value past traditional sales materials and speaks to the high standards of Addison Group. Jaimie leads the marketing team in developing and executing marketing strategy, brand development, customer engagement, and creating a perpetual, always-on marketing engine, strengthening long-term brand loyalty.